Shark Tank season 15 episode seven featured Yum Crumbs founder Delson Jeanvilma pitching the sharks on his new twist on dessert toppings. Started in 2020, Yum Crumbs offers a range of dessert toppings billed as “the most scrumptious” of anything on the market. So, what happened to Yum Crumbs after Delson and his son pitched the sharks while filming in the summer of 2023?
Yum Cumbs website explains how the company came to be.
“It all began with a stack of orders for custom crumb cakes and a short supply of time to fulfill them. Even with more than 10 years of baking experience, we found that making crumbs simply took too much time. We reached out to a few high-demand bakers, and they loved the idea of never having to make crumbs again. We researched tirelessly on how to streamline the process and make it affordable without sacrificing the quality of our ingredients that are needed to preserve the authentic taste we all remember growing up. After rounds of testing and working to become compliant with FDA regulations, Yum Crumbs was born.”
The family-owned business that offers a wide array of crumb flavors.
What Is The Yum Crumbs Business Pitched on Shark Tank?
The Yum Crumbs entrepreneurs are promoting their products to be put on oatmeal, pancakes, cupcakes, ice cream and other desserts. The business offers over 20 flavors, including Apple Pie, Birthday Cake, Cinnamon Roll, Lemon Pound, Strawberry Shortcake, Chocolate Eclair, Red Velvet, Salted Caramel, Banana Cream Pie, and many more. Yum Crumbs packs cost $15.99 USD regularly, but are currently on sale for $12.99.
They also sell Yum Crumbs skinny tumblers, too.
Yum Crumbs TikTok account boasts over 60,000 likes and shows off some of the products it has on offer.
@officialyumcrumbs Tiktok made me do it! ??? These were delicious!!!! #strawberriesandcream #bettycrocker #strawberrycrunch #strawberryshortcake #fyp #tiktokfood #sprinkles #viral #icecream
Yum Crumbs also promotes its dessert sprinkles on Facebook and Instagram, the latter of which it has 35,000 followers before being featured on Shark Tank.
Where Can You Buy Yum Crumbs In America?
Yum Crumbs is offered in two dozen retail stores (mostly bakeries, cake and candy shops) in America and one store in Canada. Yum Crumbs also has an account on Amazon, but currently is sold out there. On the show, Delson mentioned they were having issues with expanding production.
Most customers buy directly from Yum Crumbs website (direct-to-consumer), though.
Shark Tank: What Happened To Yum Crumbs After The Show
Yum Crumbs is still going strong several months after pitching the sharks. Episode seven finally aired on until Friday, Nov. 17 on ABC where Delson’s family got a deal from two of the sharks.
Delson along with his son pitched the sharks. Then Delson asked his son to leave so he could negotiate. He asked for $100,000 for 10 percent of the company. Kevin O’Leary was interested and made a couple of different offers, referencing his success story of investing in Wicked Good Cupcakes before and making millions. He dropped his offer as low as the asking amount for 15 pecent. But ultimately Delson saw more value in an offer of $100,000 for 20 percent and two sharks, Draymond John and Barbara Corcoran. Delson became very emotional after securing the deal, profusely crying because of all the hardships they went through to get to that point. He also reference his dad recently dying before the pitch as also putting an emotional toll on him.
We’ll also have to wait and see how much Yum Crumbs benefits from the Shark Tank Effect, where companies business booms from being featured on the show.
That said, it looks like Yum Crumbs is still selling a lot of product. Show Star News will update this article after some time has passed. Yum Crumbs pitched on the same episode as businesses Bunny Eyez, The Fidget Game, and Rekkie.
@officialyumcrumbs Order your dessert topping today! www.yumcrumbs.com #baker #icecreamtiktok #strawberrycrunch
